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How social media could ruin your business

1 min read

Whether it comes from hackers, disgruntled customers, or is simply a backlash against something you post, negative social media content can destroy trust in your brand in a matter of minutes.

“Social media is the most immediate threat to your company’s reputation,” says Pete Knott, digital consultant at reputation management consultancy Lansons.

“If not taken seriously it can and will directly impact your company financially and culturally.”

Fake news remains one of the biggest challenges – despite machine learning crackdowns by networks such as Facebook and Twitter.

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